The town of Ilfracombe has appointed a PR, Tourism and Marketing Ambassador to maximise on the opportunities to make the comeback from lockdown not just a great one for the Summer months, but an ongoing strategy for the ‘out of season’ months. The appointment of Caroline Bramwell, who has been managing PR and marketing strategies for 30 years, and who lives in the town, will focus on putting Ilfracombe on the map as a Top UK destination, supporting the hospitality sector and businesses across Ilfracombe.
Caroline, who has been involved with promoting many local businesses over the years, brings a wealth of experience and connections that will benefit the town.
Said Caroline, “I am absolutely delighted to have been appointed as Ilfracombe’s first Ambassador. We live in a beautiful part of the world with an enviable sense of community. Ilfracombe deserves to be recognised for its character, history and diversity; from stunning coastal walks and idyllic beaches, to the plethora of talented artists, attractions, accommodation styles and eateries.”
The objectives of the appointment are to change the perception of Ilfracombe and improve the visitor experience; to collaboratively work with local businesses, hospitality, tourism and the High Street, to attract more high quality guests with spending power.
Caroline will be the central media hub for Ilfracombe and will be working both proactively and reactively to create opportunities for Ilfracombe to be featured in the press and media and attract visitors.