Ilfracombe Town Council is proud to be involved in promoting Fiver Fest across the town in support of our fantastic small independent businesses, shops & enterprises.



To show the importance of supporting our high streets, ILFRACOMBE is joining with over 100 Independent High Streets across the UK, to put on very special £5 offers across two weeks in June, in the TOTALLY LOCALLY FIVER FEST.

The Mayor of Ilfracombe, Cllr Kit Leck said “Fiver Fest is now a big part of our promotions for ILFRACOMBE. The independent shops and businesses are an important part of what makes our town special and unique. The community support for local businesses has been amazing during lockdown, so these offers are to say thank you to customers, and to highlight the great value and economic impact of shopping locally.”

FIVER FEST is a free to join campaign, devised and run by Totally Locally, a Grass Roots High Street Organisation that has been helping businesses and High Streets to help themselves since 2010 with incredible results.

For Fiver Fest, Totally Locally is partnering with Visa, and together, they are calling on shoppers to divert £5 of their weekly spend to support the small businesses in their communities.

Fiver Fest is based around the now famous Totally Locally £5 message:

“If every adult in ILFRACOMBE spent just £5 per week in their local independent shops and businesses, it would mean £2.2 MILLION per year going directly into our local economy. Which can lead to more jobs, a better high street, a stronger economy & a nicer place to live. Makes you think doesn’t it?!”

Spending just £5 a week in ILFRACOMBE can make a big difference to our High Street, the “Fiver Fest” promotes this message.

Fiver Fest has been running successfully in individual towns in the UK and abroad over the past 7 years, and last October, 130 towns joined in together to make one huge Fiver Fest across the UK – from the North of Scotland to the very South of England.

Fiver Fest Offers have been imaginative and varied; from £5 massages, to a £5 locally sourced meat packs, £5 best-selling book offers to £5 lunch deals. And where the community really got behind the campaign, many businesses found it to be their busiest time outside of Christmas.

“We know Fiver Fest isn’t going to change the world”, said Chris Sands of Totally Locally, “But small changes in spending habits can really make a difference to our high streets. Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. The Pandemic has shown just what an amazing contribution they make to our local communities. It’s a conversation worth having!

It is for this reason, that the fifth National Fiver Fest is taking place. This time it’s even more important than ever, after how our world has changed during 2021. YouGov research has shown that 59% of shoppers have used more local shops to support them during lockdown. And they want to keep on supporting them. Fiver Fest makes that even easier.

For any independent business wishing to participate in the Fiver Fest in ILFRACOMBE please contact Neil Ingram at

For further information please see and

The Totally Locally Fiver Fest is a big celebration of Britain’s fantastic small businesses and shops, many run by families or individuals, but ALL contributing massively to the economy of the UK and the wellbeing of our towns.


There was absolutely loads of media coverage, and the reports of big sales, and new customers rediscovering their High Streets was huge.

More details over on the Totally Locally website

How does it Work?

Businesses taking part put on special £5 offers over 2 weeks, to show the diversity and value of what they sell, and to say thank you to the communities that support them.

Businesses can come together to support each other, share each other’s offers, work on PR – everything to get people moving around the town, and discovering their local independent shops.

What a £5 offer is:

Offers should be something with a £5 spend to tie in with the £5 message, something discounted from a usual price of at least

£7/8, but the bigger the discount the better!

Businesses not on the high street such as services, fitness, financial companies etc can offer introductory services to get new clients on board. Make the offer for something brill, not just old stock you are trying to shift. There’s lots more info on about how to run a Fiver Fest, what offers work etc.

What a £5 offer isn’t!

 Fiver Fest works best when offers are a £5 spend to re-enforce your town’s £5 message. So please don’t use discounts e.g. £5 or 5% off. It’s all about getting great bargains for a fiver!

How do I get involved?

Simply identify a £5 Special Offer and Promote It!

This is where we come in – on this page you will find links to numerous posters and social media content in numerous different formats.

Print and display at your premises, add to your boards, windows, notice boards, menus in fact pretty much anywhere you can think of.

Post on your social media channels using #fiverfestilfracombe #fiverfest #totallylocally #visitilfracombe

Ilfracombe Town Council, One Ilfracombe, Visit Ilfracombe, North Devon Council and Totally Locally will be monitoring and sharing some of your socials.

If you have problems downloading any of the posters or social media images get in touch with us.

If your business wants to take part in Fiver Fest but you do not have a social media presence or maybe you do have one but you’d like some guidance on how best to promote Fiver Fest then maybe this is the perfect opportunity to get social as we can help.

If you are unable to print off a copy of a poster let us know and we will help.

For issues with any of the above or if you would like guidance on how to get social for Fiver Fest you can either e-mail or leave a comment on this page.


  • Harness the Fiver Fest campaign to promote your business – it’s designed to be a shop window for your business and community so get involved! It’s all about getting locals through your doors to show them what you do & sell
  • Encourage your local community to support your shop/high street, encourage and post feedback from shoppers
  • Be creative on social media – use images, videos, humour and personality in your posts to help more people see and engage with your Fiver Fest content. Post a lovely smiley picture of you with your offer poster and products that are included. If you’re camera-shy, post a photo of just your offer and/or poster, that’s fine too! Always use the #ilfracombefiverfest #totallylocally #visitilfracombe hashtags when posting these online!


  • Post anything negative, rude or unkind about other businesses, high streets or the campaign. We know you wouldn’t, but we have to say it.
  • We’d also ask that you refrain from any offensive or inappropriate language or imagery when using #IlfracombeFiverfest #Fiverfest #visitilfracombe – just like your high street, keep it clean people.

Fiver Fest is strictly only for independent businesses (no large chains, franchises, national charities etc), the general rule is that if someone says they have to check with head-office first, Fiver Fest is not for them! Chains and franchises often have the benefit of national marketing campaigns, we’re just trying to help you little guys.

Totally Locally and Fiver Fest are trademarked so it would be very naughty to copy what we’re doing here and pretend it’s your idea.

The Visa logo should not be changed or altered in any way. The Visa logo should not be misinterpreted, modified or added to. Any assets with the Visa logo included cannot be altered and all assets provided are final.

The only editing of posters you should be doing electronically is to add details of offers into the spaced provided, thanks muchly!

…that said, feel free to make your own arty interpretations of the Fiver Fest name for A-boards, noticeboards, windows and send us/tag us on social media with your fab efforts. We LOVE a creative and arty Fiver Fest display!

Images for your socials!

Any problems just let us know at info